Global custom research Cathaya Research specializes in global custom research and data solutions, presenting a sales opportunity to offer expanded market intelligence, cross-border studies, and industry-specific data services to manage complex international challenges for clients seeking global coverage.

Mid-market focus With a small to mid-sized employee base (11-50) and revenue in the 1M to 10M range, Cathaya represents a growing but lean shop that could be a strong target for scalable managed services, research outsourcing, and tiered analytics offerings aligned to mid-market budgets.

Data and analytics Cathaya emphasizes data support and advanced analytics to drive intelligent decisions, suggesting upsell opportunities in data engineering, dashboarding, predictive analytics, and integration of proprietary data with client systems.

Technology stack A modern web and web services stack (PHP, Nginx, SiteGround, Modernizr, lazy loading, and front-end assets) signals potential for technology partnerships, migration assistance, or performance optimization projects for clients seeking reliable, scalable research platforms.

Competitive landscape Operating in a market with large incumbents and peers—Euromonitor, Statista, Gartner, Kantar, Ipsos— Cathaya can win by emphasizing agile delivery, cost-effective insights for mid-market clients, and specialized research in niche sectors, positioning as a flexible alternative to bigger providers.