Expansion opportunities Strong regional footprint with over 300 stores across Europe and Canada and recent store openings in Sweden present ongoing opportunities for wholesale partnerships, in-store promotions, and pop-up collaborations to increase reach and drive sales.

Inclusive sizing advantage Offering 88 sizes from A to M positions CHANGE Lingerie as a brand focused on fit and inclusivity, creating sales opportunities through partnerships with retailers seeking diverse size ranges and through targeted marketing campaigns to premium plus-size segments.

Digital and tech readiness Adoption of SAP, Microsoft Dynamics, SharePoint and customer engagement tools indicates a tech-enabled operation, enabling scalable e-commerce collaborations, integrated ERP/CRM partnerships, and data-driven channel expansion.

Brand and sustainability Danish heritage, focus on comfort and confidence, and a commitment to customer-centric experiences provide angles for co-branding, sustainability storytelling, and experiential retail initiatives that can attract value-aligned retailers and partners.

Growth potential Revenue scale and growth trajectory with a sizable workforce and ongoing international expansion suggest opportunities for strategic distribution deals, private label collaborations, and multi-channel campaigns to accelerate market penetration.