Channel Business Development

Advertising ServicesNew Hampshire, United States11-50 Employees

Channel Business Development operates in the advertising services sector with a focus on outbound prospecting. It helps clients locate, qualify, and schedule sales appointments by applying a top-down sales methodology, with particular emphasis on lead qualification as a distinct discipline from closing. The firm aims to free client sales teams from time spent searching for prospects, allowing them to meet with qualified opportunities instead.

Based in North Hampton, New Hampshire, the company describes itself as a specialist in cold calling, operating with a mid-sized team. Its typical customers are sales organizations that prioritize closing but need a steady stream of qualified prospects to sustain activity, rather than relying on reps to generate leads alone. The business sits in the advertising services landscape as a service provider focused on expanding clients' pipeline through organized prospecting efforts.

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