Growing Specialty Retail Charlotte Running Co. is a recognized leader in its niche with an award-winning store and a focus on expert shoe fitting, presenting opportunities to expand premium footwear and athletic accessories to dedicated runners and walking enthusiasts in Charlotte and nearby areas.

Community Recognition Having received the Store of the Year award in 2021, the company has established a strong local brand presence, which can be leveraged to introduce new products such as innovative sports gear, apparel, and performance-enhancing accessories targeted at their loyal customer base.

Market Position Operating within a competitive landscape alongside brands like Nike and Adidas, Charlotte Running Co. offers a localized platform for premium and specialized athletic products, creating opportunities for partnerships and exclusive product offerings not available at big-box stores.

Digital Engagement With an active online footprint utilizing tools like Facebook Pixel and Google Tag Manager, there is significant potential to develop targeted digital marketing campaigns for new product launches, seasonal promotions, and event sponsorships to increase customer engagement and sales.

Expansion Opportunities Considering the company's moderate revenue and dedicated team, there are potential sales avenues in expanding product lines such as running apparel, custom fitting services, or tech-enabled running gear, catering to both local athletes and regional enthusiasts.