Growing Office Technology Market Choice Office Equipment and Supplies operates in a dynamic retail office equipment industry with a diverse product portfolio, including copiers, printers, mailing solutions, and network services, indicating ample opportunities to cross-sell complementary office technology products and services.

High-Quality Service Specialization The company's focus on servicing all major brands and offering both new and refurbished equipment creates potential for partnerships with manufacturers and service providers to expand their service offerings and improve customer retention.

Managed Print Service Expansion With a dedicated Managed Print Services segment, there is significant opportunity to target organizations seeking fleet management, cost reduction, and efficiency improvements, especially as remote work trends increase demand for reliable office equipment management.

Integration with Technology Partners Choice collaborates with top-tier technology brands like Kyocera, Xerox, HP, Samsung, and FP Mailing Solutions, presenting possibilities to upsell or bundle related technology solutions and expand into broader enterprise office technology solutions.

Targeting SMBs and Suburban Markets Located in Chicago's suburbs with a small team, the company can focus on small to medium-sized businesses and regional organizations, capitalizing on localized service quality and personalized customer engagement to grow market share in underpenetrated areas.