Automotive video leader CitNOW is a specialized automotive video platform with an established track record since 2008 and a first client of BMW. This positions them as a trusted partner for car brands and dealer groups seeking video-driven customer experiences, presenting cross-sell opportunities to OEMs, large dealer networks, and aftersales teams.

Expansion through Data AI The launch of CitNOW DataHub AI signals a move into AI-powered data insights, which can enable dealers to optimize marketing, sales, and service workflows. This creates upsell potential for existing customers and an opportunity to target other dealers seeking data-driven personalization and efficiency gains.

Awards and credibility Recent awards for Best Personalised Video and recognition at AM Awards enhance credibility with dealers and groups. Sales conversations can leverage this third-party validation to overcome objections and accelerate engagement with prospective customers across the automotive retail ecosystem.

Integrated aftersales CitNOW already supports sales, servicing, and aftersales care with app-based video solutions and has integrated partnerships (for example with Tjekvik). This suggests opportunities to bundle or expand into aftersales channel optimization and cross-department use cases within dealer networks.

Mid-market growth With a team size of 51-200 and revenue in the mid-range, CitNOW sits between small specialty vendors and larger platform players. This indicates a favorable entry point for mid-market dealers and regional groups seeking scalable video solutions and potential expansion into new markets or OEM programs.