Scalable Outsourcing Cohee Research operates with minimal headcount yet reports meaningful revenue, indicating a reliance on external resources or subcontractors. This suggests a clear opportunity for a partnering model to deliver additional research capacity without hiring. Propose offering white label or managed research services, data collection, coding, and reporting as a scalable solution for Cohee to meet larger client engagements.

Digital Presence With a WordPress and Shopify stack, Cohee shows a digitalFirst approach and potential for client acquisition through content, e commerce like service ordering, or self serve modules. Sales opportunity: offer website optimization, SEO, lead generation, and client portal improvements to convert more inquiries into engagements.

Analytics Enablement Given their market research focus, there is a need for robust data processing, analytics, and visualization. Propose upsell of survey tooling, data cleaning, statistical analysis, and interactive dashboards as a value added service.

Midwest Opportunity Located in Fishers, Indiana, Cohee could benefit from regional expansion strategies with mid market clients in the Midwest; emphasize cost efficiency, faster turnaround, local market knowledge, and compliance with regional data considerations.

Flexible Partnerships Competing with global firms, Cohee can win by offering flexible engagement models, industry specialization, and boutique level client service; propose partnering with larger firms to co solve research programs or offering niche services where they have domain expertise.