Niche market Target distributors and contractors in Iowa focused on geosynthetic erosion control and sediment products, partnering with Coleman Moore Company for project specification education and early design involvement.

Education-driven sales Leverage the company's focus on educating engineers and architects to position value-added training bundles and technical seminars as a gateway to specification, upsell geogrids and geotextiles.

OEM and spec alignment Identify opportunities with civil and sitework firms that integrate Tensar Geogrids, Propex geotextiles, and American Excelsior products, aiming to become the preferred Iowa supplier from design through installation.

Growth potential With annual revenue in the low to mid multi-million range and a lean team, explore channel partnerships, regional reps, and joint marketing to scale presence in Des Moines and surrounding Iowa markets.

Digital presence Capitalize on existing tech stack and digital touchpoints (WordPress, Google Analytics, Maps) to run targeted campaigns, lead magnets, and project case studies that demonstrate performance for infrastructure and erosion control projects.