Prestigious clientele Connect Group services high-profile organizations in the UK and publicly acknowledges clients such as UNISON, Microsoft, Riverside, Prologis, Mexichem and Toyota Motor Manufacturing, presenting a strong cross-sector credibility that can be leveraged to upsell strategic communications and public affairs offerings.

Awards credibility As the holder of the Chartered Institute for Public Relations Excellence Award in public affairs, Connect can position itself as a benchmark provider for excellence in reputation management and political strategy, enabling sales teams to justify premium engagements with risk and reputation advisory components.

Mid-market focus With 51-200 employees and reported revenue between 25 and 50 million, Connect sits in a mid-market sweet spot ideal for expanding with blended services such as integrated corporate communications, crisis management, and stakeholder engagement for growing firms seeking scalable PR outcomes.

Digital readiness Existing tech stack including Canva, WordPress, Google Cloud and Adobe Creative Suite indicates strong capabilities for content-forward campaigns, digital media strategy, and website/SEO enhancements, offering packaged digital-first PR and online reputation management solutions.

Cross-sell potential Given diverse clients and experience across public affairs, corporate communications, and reputation management, there are clear opportunities to cross-sell full-service packs combining media relations, government affairs, and corporate storytelling to broaden engagement with current clients and win larger, multi-area contracts.