Strong Regional Presence Connecting Point serves a key geographic market along Colorado's Front Range and Southern Wyoming, presenting opportunities for regional expansion and cross-selling to nearby businesses seeking managed IT support and cloud services.

SMB Market Focus With a workforce ranging from 11 to 50 employees, Connecting Point primarily targets small to medium-sized enterprises, indicating a demand for scalable IT support solutions and cybersecurity services tailored to growing companies.

Digital Engagement The company actively engages clients via its website and utilizes advanced tech stacks such as cloudflare bot management and social media pixels, suggesting potential for customized digital marketing and lead generation strategies.

Revenue Growth Potential Having an estimated revenue between 10M and 25M, Connecting Point demonstrates solid financial foundation, which could be leveraged to upsell premium managed services, cloud migrations, and cybersecurity offerings.

Complementary Services The company’s recent initiatives, like providing laptop feature guides and hiring a business consultant, imply ongoing efforts to enhance customer support and business consultancy, opening opportunities for integrated technical and operational consulting services.