Premium tile appeal Position Country Floors as a premium ceramic tile and stone supplier with exclusive handcrafted tiles and designer collaborations to target architecture and design firms seeking high-end materials for luxury projects.

Showrooms nationwide Leverage their North American showroom network (New York, Los Angeles, San Francisco, Fairfax, Miami, Pompano Beach) to offer in-person design consultations, sample access, and project scoping for national or multi-region developments.

Design partnerships Capitalize on existing designer collaborations such as Sister Parish and Tuscan Terracotta collections to propose co-branded or limited-edition tile programs for high-profile hospitality, marine, or luxury residential projects.

Digital optimization Utilize the tech stack and e-commerce capabilities (WordPress, WooCommerce, Visual Website Optimizer, WhatsApp Business) to engage designers and contractors with personalized content, virtual samples, and streamlined quotes to shorten sales cycles.

Growth opportunities With revenue in the multi-million range and a focused product catalog, target mid-to-large architectural firms and regional developers expanding in North America, offering tiered pricing, project-based incentives, and showroom-led materials sourcing programs.