Community Engagement Cousins Subs actively partners with local sports teams and organizes sweepstakes events like Bucky's Got Game and GBS Softball Game VIP Giveaway, fostering strong community ties which can be leveraged for targeted marketing collaborations and sponsorship opportunities.

Expansion Strategy With recent openings and a growing footprint across Wisconsin, Illinois, and Indiana, Cousins Subs offers potential for franchise development, local marketing partnerships, and regional supply chain collaborations to support expansion efforts.

Digital Presence Utilizing platforms like Salesforce, Google Analytics, and Attentive, Cousins Subs demonstrates a focus on digital marketing and customer engagement, indicating opportunities for enhanced loyalty programs, targeted advertising, and data-driven sales strategies.

Menu Innovation The launch of seasonal offerings such as the Crispy Chicken lineup presents avenues for upselling, cross-promotions, and limited-time promotions to increase sales and attract new customer segments.

Financial Growth Operating with revenues between $25M and $50M and a solid regional presence, Cousins Subs offers scalable partnership opportunities including co-branded promotions, franchisee support packages, and supplier collaborations to accelerate growth and revenue.