Community Engagement Cousins Subs actively partners with local organizations and sports events, such as university athletics and charity softball games, which presents opportunities to offer targeted sponsorships, exclusive promotions, and collaborative marketing campaigns to enhance brand visibility and community loyalty.

Product Innovation The recent launch of the Crispy Chicken lineup indicates a willingness to introduce limited-time, innovative menu options, opening avenues for cross-promotions, seasonal campaigns, and new product collaborations to attract health-conscious and adventurous consumers.

Digital Presence With a tech stack including Salesforce, Google Analytics, and Attentive, Cousins Subs is well-positioned to leverage CRM and data-driven marketing strategies to personalize offers, increase customer engagement, and boost repeat business through targeted digital campaigns.

Expansion Strategy Recent store openings, such as the new Madison location, demonstrate growth momentum; this presents consistent sales opportunities through franchise development, location-specific marketing, and loyalty programs tailored to new communities.

Brand Revitalization The company’s recent rebranding efforts with a new logo and store prototype suggest an emphasis on modernizing the brand; engaging in co-branding, influencer partnerships, or experiential marketing can further attract new customer segments and reinforce brand freshness.