Market Positioning Creating Better Days operates within the mid-range revenue segment of the CBD wholesale industry with annual revenues between 25M and 50M, suggesting strong market presence and growth potential within this competitive landscape.
Product Focus The company's emphasis on premium, holistic CBD products crafted from the purest extracts indicates a target audience seeking high-quality natural wellness remedies, opening opportunities for premium product outreach and targeted marketing campaigns.
Industry Collaborations With similar competitors like cbdMD and Lazarus Naturals, there is potential for strategic partnerships or co-branding initiatives to expand market reach and capitalize on shared consumer trust within the CBD sector.
Digital Capabilities Utilizing advanced tech tools such as MySQL, Klaviyo, and Envoy, the company demonstrates a robust digital infrastructure, which can be leveraged for personalized marketing, customer engagement, and scalable online sales strategies.
Growth Opportunities Given the company's focus on staying updated with industry research and product safety, there is significant opportunity to develop new formulations or expand product lines that meet emerging consumer needs and regulatory trends in the natural health market.