Recent Acquisition Criterion HCM was acquired by Sage in October 2025, positioning it within a larger ecosystem of accounting and HR technology solutions. This integration offers opportunities to cross-sell or bundle services to Sage’s extensive customer base across various industries.

Market Focus The company's primary target sectors include construction, financial services, nonprofits, and higher education, where there is a strong demand for streamlined HR, payroll, and workforce management tools. Tailoring solutions to these industries can enhance sales effectiveness.

Technology Partnerships Criterion HCM has established integrations with leading construction management software like Procore, indicating a strategic focus on tech ecosystem collaborations. Expanding to other sector-specific tools could open new sales channels.

Company Growth With a revenue range of one to ten billion dollars and a moderate-sized employee base, the company is expanding rapidly, likely creating ongoing demand for scalable HR solutions that support significant workforce and operational growth.

Industry Recognition Participant in key industry events such as Sage Future 2025 and active collaboration in industry panels indicates a strong presence in thought leadership, which can be leveraged to build credibility and generate leads among target enterprise clients.