Industry-targeted solution Criterion HCM provides specialized HCM software tailored for midmarket organizations in industries like construction, financial services, nonprofits, and higher education, presenting a clear sales opportunity to target companies within these sectors seeking streamlined HR and payroll solutions.

Strategic partnership Criterion HCM's partnership with Procore, a leading construction management software provider, to launch an integration within the Procore App Marketplace opens up avenues for collaboration and cross-selling opportunities with Procore's extensive client base, enabling targeted sales strategies.

Revenue potential With an estimated revenue range of $10M - $50M, Criterion HCM represents a lucrative sales opportunity for businesses looking to engage with a mid-sized software development company that has demonstrated substantial financial stability and growth potential.

Market positioning Criterion HCM's market positioning alongside companies like OpenText and Genesys, with similar revenue brackets, offers a competitive landscape for strategic analysis and targeted sales approaches to capitalize on shared client demographics or differentiation points.

Technology integration By utilizing a robust tech stack including AdRoll, Facebook Pixel, and Google Ads Conversion Tracking, Criterion HCM showcases a tech-savvy approach that aligns with modern businesses' digital needs, presenting an opportunity for technology-focused sales pitches and partnerships based on mutual integrations.