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Insights

Expanding Store Network With over 180 stores across the UK, Dunelm has a broad physical footprint that offers multiple opportunities for in-store up-selling, product placement, and localized marketing partnerships to increase sales.

Omnichannel Growth Dunelm's online presence with 100,000 products and a dedicated distribution network creates avenues for cross-channel promotions, online-exclusive offers, and personalized digital marketing to boost e-commerce sales.

Customer Engagement The company's focus on providing quality, choice, and a joyful home experience positions it well to develop loyalty programs and targeted campaigns that deepen customer lifetime value and drive repeat sales.

Tech Integration Utilizing advanced platforms like SAP, Kubernetes, and SuccessFactors indicates a mature technological infrastructure ripe for deploying new digital solutions such as virtual home consultations or AR-based product visualization to attract tech-savvy consumers.

Sustainability Focus Dunelm’s commitment to being sustainable and offering great value opens opportunities for promoting eco-friendly product ranges and partnering with brands aligned with sustainability, appealing to environmentally conscious shoppers.

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Dunelm Tech Stack

Dunelm uses 8 technology products and services including SAP Business Technology Platform, Kubernetes, Blackline, and more. Explore Dunelm's tech stack below.

SAP Business Technology Platform
Cloud Infrastructure Computing
Kubernetes
Containerization
Blackline
Corporate Performance Management
SuccessFactors
Human Resource Management System
ServiceNow
Miscellaneous
Android
Programming Languages
Python
Programming Languages
Google Analytics
Web Analytics

Media & News

Dunelm's Email Address Formats

Dunelm uses at least 2 format(s):

Dunelm Email Formats	Example	Percentage
First.Last@dunelm.com	John.Doe@dunelm.com	69%
FLast@dunelm.com	JDoe@dunelm.com	24%
First.L@dunelm.com	John.D@dunelm.com	2%
First@dunelm.com	John@dunelm.com	3%
FirstLast@dunelm.com	JohnDoe@dunelm.com	1%
FiLast@dunelm.com	JoDoe@dunelm.com	1%
First.Last@dunelmcareers.com	John.Doe@dunelmcareers.com	98%
First.Middle@dunelmcareers.com	John.Michael@dunelmcareers.com	2%

Frequently Asked Questions

Where is Dunelm's headquarters located?

Dunelm's main headquarters is located at Watermead Business Park, Syston Leicester, Leicestershire LE7 1AD, GB. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is Dunelm's stock symbol?

Dunelm is a publicly traded company; the company's stock symbol is DNLM.L.

What is Dunelm's official website and social media links?

Dunelm's official website is dunelmcareers.com and has social profiles on LinkedIn.

What is Dunelm's NAICS code?

Dunelm's NAICS code is 44-45 - Retail Trade.

How many employees does Dunelm have currently?

As of October 2025, Dunelm has approximately 10K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief People Officer & Stores Director: A. C.Chief Technology And Information Officer: J. G.Chief Commercial, Creative & Supply Chain Officer: F. A.. Explore Dunelm's employee directory with LeadIQ.

What industry does Dunelm belong to?

Dunelm operates in the Retail industry.

What technology does Dunelm use?

Dunelm's tech stack includes SAP Business Technology PlatformKubernetesBlacklineSuccessFactorsServiceNowAndroidPythonGoogle Analytics.

What is Dunelm's email format?

Dunelm's email format typically follows the pattern of First.Last@dunelm.com. Find more Dunelm email formats with LeadIQ.

When was Dunelm founded?

Dunelm was founded in 1979.

Dunelm

Dunelm

RetailUnited Kingdom10001+ Employees

We’re here to help create the joy of truly feeling at home. Now and for the generations to come.
 
Home isn’t just a place, it’s a feeling too. We believe truly feeling at home is one of the greatest joys in life.

We’ve come a long way in just over 40 years, from a stall on Leicester Market to over 180 stores, 100,000 products sold online, our own distribution and home delivery network, manufacturing centre, and customer care centre.

We want our customers to love the Dunelm experience, provide services that are helpful, and quality products that offer choice, all whilst being sustainable and great value.

If you like to roll up your sleeves and get stuck in, you’ll enjoy working for Dunelm. We’re the UK's number one choice for homewares because we make home life smoother and comfier for our customers. And when our customers are happy, we’re happy. We recruit people from all types of backgrounds who share our entrepreneurial, hands-on approach to work.

Company Overview

Headquarters: Watermead Business Park, Syston Leicester, Leicestershire LE7 1AD, GB
Website: dunelmcareers.com
Stock Symbol: DNLM.L
NAICS Code: 44-45 - Retail Trade
Founded: 1979
Employees: 10001+

Media & News

Funding & Financials

$250M$500M
Dunelm's revenue is estimated to be in the range of $250M$500M

Funding & Financials

$250M$500M
Dunelm's revenue is estimated to be in the range of $250M$500M

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