Local expansion With three Maine stores and a long-standing local presence, there is an opportunity to upsell to existing customers across locations by offering coordinated window treatment solutions, bundled decor packages, and centralized service scheduling for seamless installations.

Commercial door The Curtainshop services commercial clients from small windows to large institutional projects, including hospital wings. Target facilities managers and procurement teams with volume pricing, project-based sales, and long-term maintenance contracts for consistent window treatment updates.

Value-focused Position offerings as attractive price-to-quality options for Maine homeowners seeking elegant, affordable window treatments. Develop promotions around ready-made versus custom options and highlight installation services to drive higher ticket sales.

Digital engagement Utilize existing tech stack and online presence to capture leads and retarget site visitors. Explore enhanced e-commerce or lead capture on WordPress, leverage Facebook Pixel and DoubleClickFloodlight for precise follow-ups, and promote showroom visits and measurements.

Operational leverage Leverage the small but specialized team to deliver personalized service across three locations. Propose recurring revenue through maintenance checks, fabric replacements, and seasonal updates to existing customers, while exploring partnerships with local builders and interior designers.