Local-global leverage Cushman & Wakefield | Boerke combines a strong local Milwaukee presence with the global Cushman & Wakefield network, presenting a compelling cross-border and cross-market value proposition for occupiers and owners seeking scale with local expertise.

Growth leadership Recent leadership change with Dawn Peterson appointed as President & CEO in November 2025 signals strategic renewal and potential for new client initiatives, partnerships, and services expansion to drive revenue growth.

Diverse service suite A broad service offering across tenant and landlord representation, asset management, capital markets, development consulting, and market research creates multiple upsell opportunities for clients pursuing integrated real estate solutions.

Mid-market focus Revenue in the $25–50 million range and a mid-sized employee base position Boerke to target mid-market developers, owners, and occupiers, where personalized service combined with global backing can unlock cross-sell in asset management, leasing, and portfolio optimization.

Tech-enabled growth Adoption of multiple tech tools (LinkedIn Ads, Google Maps, ESRI, WooCommerce, Microsoft 365) suggests readiness for data-driven marketing, virtual tours, and digital CRM-driven outreach to expand client pipelines and outperform peers in the Wisconsin market.