Niche Market Focus Custom Built Technology operates in the specialized IT services and consulting sector with a small team, indicating potential flexibility and personalized service offerings that can appeal to clients seeking tailored solutions and high-touch engagement.

Local Presence Located in Phoenix, Arizona, the company has a regional advantage that can be leveraged to target nearby small to medium-sized enterprises seeking localized IT expertise and possibly easier onboarding and communication channels.

Technology Stack Leverage The company's use of popular and versatile tools such as jQuery, Apache servers, and modern JavaScript libraries suggests they are well-positioned to serve clients needing robust, scalable web applications and technology integrations.

Growth Potential As a small firm likely aiming to expand, there are opportunities to introduce scalable solutions and emerging technologies that can attract larger clients or outsourcing partners looking for boutique IT consulting.

Competitive Differentiation Compared to large industry players, Custom Built Technology's personalized approach and nimbleness can be highlighted as unique selling points to clients who prefer direct communication, customized services, and rapid project turnaround.