Market Expansion Leverage interstate hemp-derived THC beverage positioning under the 2018 Farm Bill to pursue distributors and retailers in additional states and international markets where legally permissible, highlighting affordable, accessible, and sessionable products.

Strategic Partnerships Pursue partnerships with beverage distributors and retail chains similar to existing Gasko & Meyer collaboration to accelerate geographic reach, shelf presence, and co-branded campaigns for cannabis-infused beverages.

Product Innovation Extend the live resin and gummies line into new flavors or formats aligned with consumer trends in easy-to-consume, low-psychotropic options, and set up accompanying sampling programs to drive trial in stores and events.

Digital & Analytics Invest in performance marketing and analytics stack insights to optimize ROAS across AdRoll, Google, Meta, and Shopify storefronts; use data to identify high-potential regions, SKUs, and promo strategies.

Operational Scale Explore wholesale, private-label, or co-packing opportunities with mid-market beverage distributors to scale production, reduce per-unit costs, and broaden distribution while maintaining compliance across jurisdictions.