ESOP leadership Leverage the employee-owned structure and long-tenure leadership to position as a stable, customer-focused partner. Emphasize continuity, trust, and agreed-upon values in sales conversations, and propose longer-term partnerships or exclusive showroom collaborations that benefit from the durable, community-driven brand.

Expansion and reach Capitalizing on Darvin’s large showroom and regional dominance in Chicago’s metro area, pursue bundled showroom deals, co-branded promotions, and exclusive product lines for in-store galleries and the 35,000-square-foot Clearance Center to drive foot traffic and cross-sell premium ranges.

Omni-channel tech Target a multi-channel marketing and sales approach by aligning with their tech stack (iCIMS, AWS, Duda, Mautic) to offer seamless digital-to-showroom purchasing, virtual consultations, and retargeting campaigns that convert online interest into showroom visits.

Community and causes Build partnerships around their CSR activities with City of Hope and Lurie Children’s Radiothon to create co-branded fundraising campaigns, philanthropic events, and sponsored content that increases local engagement and drives traffic through value-aligned promotions.

Seasonal and outdoor growth Capitalize on recent outdoor and catalog initiatives by offering complementary outdoor living packages, limited-edition collections, and seasonal promotions through the new Outdoor Flipbook and Inspired Spaces campaigns to attract patio-focused buyers.