Behavioral Decisioning Leverage Decision Research's core focus on how people think and value outcomes to help clients strengthen risk assessment, decision workflows, and policy impact analyses. Target government agencies, defense, healthcare providers, financial services, and aviation operators that must reason under uncertainty. Offer services such as decision analysis design, risk communication strategy, scenario planning sessions, and training workshops.

Global Reach With a multinational team spanning four countries and 12 scientists, the firm is positioned to execute multi-country studies, cross-border risk analyses, and grant-funded research. Potential buyers include international agencies, global NGOs, multinational corporations in regulated industries, and public sector consortia. Approach with joint research proposals, data collection across sites, and multi-region impact assessments.

Boutique Agility Operating with 11-50 employees, Decision Research offers a nimble, cost-effective alternative to large firms, enabling rapid pilots and tailor-made studies. Target mid-market organizations in healthcare, finance, energy, and transportation that need rigorous decision science without enterprise pricing. Propose modular research packages, quick-turnaround surveys, and retainer-based advisory.

Policy Public Sector Extensive expertise in aviation, environmental issues, intelligence analysis, and terrorism makes them a strong partner for public sector and safety/government initiatives. Ideal for RFPs and consultancy on risk management, policy impact evaluation, and crisis decision support. Build opportunities via government contracts, think-tank collaborations, and training programs for officials.

Education Thought Leadership Strong content marketing potential to attract clients through whitepapers, webinars, and workshops on decision science and risk perception. The existing WordPress and Squarespace footprint enables easy digital marketing, lead generation, and online training offerings. Target universities, professional associations, and corporate training teams; propose sponsored research, continuing education sessions, and credentialed courses.