Insights

Franchise Network Decorating Den Interiors operates a large franchised network across the US and Canada, presenting ongoing opportunities to partner with individual franchisees for in-home design services, supplier access, and scalable project pipelines.

In Home Expansion The core value proposition centers on shop-at-home interior decorating with full installation, offering a direct channel to residential projects and cross-sell of name-brand furnishings, window treatments, lighting, and flooring.

Supplier Network Each designer owns direct wholesale accounts with over 125 suppliers, enabling competitive pricing and customization at various styles and budgets, which can be leveraged to upsell premium materials or exclusive lines.

Leadership Transitions Recent leadership changes in merchandising and design signal potential sales opportunities around updated product strategies, merchandising collaborations, and refreshed marketing support for franchised units.

Strong Revenue Potential With reported revenue in the hundreds of millions and a market position as a leading in-home design service, there is room to expand offerings to adjacent markets and partner channels such as corporate interiors or show-home programs.

Similar companies to Decorating Den Interiors

Decorating Den Interiors Tech Stack

Decorating Den Interiors uses 8 technology products and services including AdRoll, Google Ads, Hotjar, and more. Explore Decorating Den Interiors's tech stack below.

Media & News

Decorating Den Interiors's Email Address Formats

Decorating Den Interiors uses at least 4 email formats:
Decorating Den Interiors Email FormatsExamplePercentage
First.Last@decoratingden.comJohn.Doe@decoratingden.com
37%
FLast@decoratingden.comJDoe@decoratingden.com
30%
FirstLast@decoratingden.comJohnDoe@decoratingden.com
19%
First@decoratingden.comJohn@decoratingden.com
14%

Frequently Asked Questions

What is Decorating Den Interiors's phone number?

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You can contact Decorating Den Interiors's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Decorating Den Interiors's official website and social media links?

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Decorating Den Interiors's official website is decoratingden.com and has social profiles on LinkedIn.

How much revenue does Decorating Den Interiors generate?

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As of October 2026, Decorating Den Interiors's annual revenue is estimated to be $500M - $1B.

What is Decorating Den Interiors's SIC code and NAICS code?

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Decorating Den Interiors's SIC code is 7389 - Business Services, Not Elsewhere Classified and NAICS code is 5414 - Specialized Design Services.

How many employees does Decorating Den Interiors have currently?

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As of October 2026, Decorating Den Interiors has approximately 337 employees across 5 continents, including North America, Europe and Africa. Key team members include Chief Executive Officer - Master License Charlotte Region: P. R., Chief Executive Officer: P. R. and President And Owner: M. H. Explore Decorating Den Interiors's employee directory with LeadIQ.

What industry does Decorating Den Interiors belong to?

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Decorating Den Interiors operates in the Design Services industry.

What technology does Decorating Den Interiors use?

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Decorating Den Interiors's tech stack includes AdRoll, Google Ads, Hotjar, iCIMS, WordPress, Google Workspace, Google Cloud and Piwik PRO Core.

What is Decorating Den Interiors's email format?

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Decorating Den Interiors's email format typically follows the pattern of First.Last@decoratingden.com. Find more Decorating Den Interiors email formats with LeadIQ.

When was Decorating Den Interiors founded?

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Decorating Den Interiors was founded in 1969.
Decorating Den Interiors logo

Decorating Den Interiors

Design ServicesMaryland, United States201-500 Employees

Decorating Den Interiors is a design services company that provides in-home interior design and decorating, coordinating furnishings, window treatments, lighting, flooring, and accessories for clients. The model relies on a nationwide network of franchised interior design firms serving markets across the US and Canada. Designers work with clients to translate ideas into designs that reflect their lifestyle and budget, while managing in-home purchasing and complete installation. Each project begins with a complimentary initial consultation, and decorators control pricing through direct wholesale access to a broad range of brand-name suppliers.

Headquartered in Easton, Maryland, the company supports a network of independently owned interior design firms through training, turnkey business systems, and access to a broad supplier network. In 2026, David Haseley retired from the role of senior vice president of merchandising and director of design.

Section iconCompany Overview

Phone number
SIC Code
7389 - Business Services, Not Elsewhere Classified
NAICS Code
5414 - Specialized Design Services
Founded
1969
Employees
201-500

Section iconFunding & Financials

  • $500M - $1B

    Decorating Den Interiors's revenue is estimated to be in the range of $500M - $1B

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