Strategic partnerships Explore joint ventures and wholesale opportunities with Descente’s China operations, leveraging the 60 percent stake partner structure with Anta Sports and 10 percent with Itochu to access regional distribution and store networks.

Olympic visibility Capitalize on DESCENTE’s active Olympics presence with CASA Descente pop-ups and athlete collaborations to co-brand limited runs or event-specific gear, driving short-term demand and next-season entry points.

Collaborative capsules Leverage Descente’s history of brand capsules by proposing co-created product lines with graphpaper or other fashion-tech partners to reach fashion-forward ski and lifestyle segments in North America and Asia.

Global luxury tech Position advanced fabrics, 3-D Motion fit, and high-performance materials as premium differentiators to target retailers focusing on high-end winter outerwear, performance gear, and athleisure collaborations.

Brand elevation Target Descente’s media and athlete ecosystem to secure sponsorships, co-branded events, and pop-up experiences that translate into retail partnerships and enhanced distribution across key markets.