Artisanal Craftsmanship Design by SML emphasizes authentic, handmade furniture using locally sourced materials, appealing to consumers seeking high-quality, durable, and bespoke home furnishings. Partnering with brands that value craftsmanship and sustainability could open new sales channels.

Sustainability Focus With a commitment to honest design built to last, the company’s emphasis on sustainable sourcing and durability positions it well in the eco-conscious consumer market, presenting opportunities to collaborate with environmentally oriented retail outlets or green home living brands.

Tech-Enabled Shopping The company's use of Shopify’s integrated e-commerce tools, including reviews and multiple payment options, indicates an emphasis on seamless online purchasing, suggesting potential for expanding digital marketing efforts and optimizing direct-to-consumer sales strategies.

Market Positioning Operating with a small team but comparable revenue to larger firms, Design by SML could strategically partner with design agencies or home decor retailers to broaden distribution channels and increase market reach within the premium segment.

Growth Potential Given the company’s focus on handcrafted, enduring furniture in a growing market for sustainable and artisanal home goods, there are significant opportunities to align with brands or retailers expanding into eco-friendly, locally sourced design collections.