Strategic partnerships Leverage Destination Madison’s strong alignment with tourism, conventions, and events to propose sponsored experiences, co-branded itineraries, or hospitality packages with local venues, universities, and waterfront attractions to monetize footfall and enhance visitor engagement.

Digital engagement Capitalize on their tech stack and recent digital initiatives such as the Madison on the Lakes pass and Wright in Madison by offering integrated digital marketing, loyalty, and data analytics programs to track visitor behavior and optimize outreach.

Sustainability focus Position sustainability partnerships around clean water efforts and bicycle-friendly infrastructure to attract eco-conscious travelers; propose sponsorships, data-driven campaigns, and green-certified event experiences that align with their community goals.

Event expansion Target opportunities to support or sponsor conventions, sports, and leagues (including planned All-Star events) with turnkey event services, local vendor tie-ins, and experiential marketing to elevate attendee experiences and drive spending in Dane County.

Audience growth Offer audience development and research services to deepen insights on visitor demographics, market trends, and impact measurement, enabling Destination Madison to attract higher-profile national conferences and longer visitor stays.