Insights

Expanding Retail Presence Dick Smith's extensive store network across Australia and New Zealand, with 377 locations, presents multiple opportunities for upselling in-store electronics, accessories, and support services, especially as they plan to grow further.

Technology-Driven Shopping The company's focus on continually advancing technology and offering a broad range of brands and private label products suggests a demand for innovative and compatible tech accessories, peripherals, and upgraded devices.

Customer Service Emphasis With their Clever Dick support and troubleshooting services, there is potential to cross-sell extended warranties, tech support plans, and installation services to enhance customer satisfaction and loyalty.

Digital Marketing Expansion Recent campaigns utilizing igniteclick indicate a willingness to boost online engagement, opening avenues for targeted digital promotions of new product lines, special discounts, and bundle offers to drive sales.

Market Position and Consumer Trust As a well-established and trusted brand in electronics retail, there are opportunities to leverage brand loyalty with exclusive deals, early access to new technologies, and loyalty programs to maximize customer retention and lifetime value.

Dick Smith Electronics Tech Stack

Dick Smith Electronics uses 8 technology products and services including Criteo, Segment, React, and more. Explore Dick Smith Electronics's tech stack below.

  • Criteo
    Advertising
  • Segment
    Customer Data Platforms
  • React
    Javascript Frameworks
  • D3.js
    Javascript Graphics
  • Modernizr
    Javascript Libraries
  • FingerprintJS
    Javascript Libraries
  • Express
    Web Frameworks
  • Microsoft IIS
    Web Servers

Dick Smith Electronics's Email Address Formats

Dick Smith Electronics uses at least 1 format(s):
Dick Smith Electronics Email FormatsExamplePercentage
First.Last@dicksmith.com.auJohn.Doe@dicksmith.com.au
87%
FLast@dicksmith.com.auJDoe@dicksmith.com.au
11%
FirstLast@dicksmith.com.auJohnDoe@dicksmith.com.au
1%
FirLast@dicksmith.com.auJohDoe@dicksmith.com.au
1%

Frequently Asked Questions

What is Dick Smith Electronics's official website and social media links?

Minus sign iconPlus sign icon
Dick Smith Electronics's official website is dicksmith.com.au and has social profiles on LinkedIn.

What is Dick Smith Electronics's NAICS code?

Minus sign iconPlus sign icon
Dick Smith Electronics's NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does Dick Smith Electronics have currently?

Minus sign iconPlus sign icon
As of December 2025, Dick Smith Electronics has approximately 1K employees across 5 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Executive Officer: J. L.Chief Executive Officer: N. A.Chief Technology Officer: C. B.. Explore Dick Smith Electronics's employee directory with LeadIQ.

What industry does Dick Smith Electronics belong to?

Minus sign iconPlus sign icon
Dick Smith Electronics operates in the Computers and Electronics Manufacturing industry.

What technology does Dick Smith Electronics use?

Minus sign iconPlus sign icon
Dick Smith Electronics's tech stack includes CriteoSegmentReactD3.jsModernizrFingerprintJSExpressMicrosoft IIS.

What is Dick Smith Electronics's email format?

Minus sign iconPlus sign icon
Dick Smith Electronics's email format typically follows the pattern of First.Last@dicksmith.com.au. Find more Dick Smith Electronics email formats with LeadIQ.

Dick Smith Electronics

Computers and Electronics Manufacturing1001-5000 Employees

Dick Smith is a leading retailer of consumer electronics. With 377 stores across Australia and New Zealand we’re also the largest by store footprint. Our store network consists of, in Australia, 283 Dick Smith stores, 29 David Jones Electronics Powered by Dick Smith stores and 4 Move stores, and in New Zealand, 61 Dick Smith stores. Our retail sales put us in the top three with revenue in excess of $1.3 billion in FY2013.

Computers, mobility, accessories and entertainment are our speciality and continually moving forward with technology is our focus and passion. We offer these products across a wide range of brands as well as a Dick Smith private label brand. It doesn’t stop there, our Clever Dick brand of support, troubleshooting and installation services ensuring our customer’s satisfaction long after they’ve left the store.

To Australians and New Zealanders Dick Smith is one of the most iconic and trusted brands in the market. Built on heritage and knowledgeable service, customers have a strong relationship with the brand. Dick Smith is more than a trusted service focused brand, it has a proven commitment to competitive low prices a broad selection of products. Dick Smith’s long-term vision for growth focuses on more than today’s profits. This bold and optimistic outlook is what drives our plans to increase our store network in Australia and New Zealand, making us the number 1 retailer in the region. We encourage this entrepreneurial spirit in our 3300 employees by recognizing success with staff rewards programs.

Corporate Website: dicksmithholdings.com.au

Section iconCompany Overview

NAICS Code
334 - Computer and Electronic Product Manufacturing
Employees
1001-5000

Section iconFunding & Financials

  • $10M$25M

    Dick Smith Electronics's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Dick Smith Electronics's revenue is estimated to be in the range of $10M$25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.