Extensive Store Network Leverage Dick Smith’s large Australia and New Zealand store footprint (over 400 stores across both countries) to upsell and cross-sell across categories, including accessories, peripherals, and services. Consider in-store promotions, device bundles, and extended warranties to boost average order value at point of sale.

Private Label & Services Capitalise on the Dick Smith private label and Clever Dick installation services by offering exclusive bundles, service add-ons, and warranty extensions to drive higher margins. Propose partnerships around tech setup, home theatre installations, and on-site support for customers purchasing electronics.

Digital Engagement Utilise the existing tech stack and data capabilities (Optimizely, Mixpanel, Segment) to run targeted campaigns and personalized promotions for high-value segments such as early adopters, gadget enthusiasts, and small business buyers. Focus on cross-channel retargeting and lifecycle messaging to convert browsers into buyers.

Growth Potential With revenue in the multi-million range and a broad regional footprint, there is opportunity to scale sales through promotions, loyalty programs, and channel partnerships. Propose exclusive product lines, limited-time offers, and in-store events to drive traffic and repeat visits.

Tech Adoption Dick Smith emphasizes technology focus and a strong services proposition; align sales strategies around mobility, computers, and accessories with bundled services. Highlight and promote complimentary tech support, troubleshooting, and installation services to increase cart size and customer satisfaction.