Insights

Large regional footprint Dick Smith Electronics operates a broad network of 377 stores across Australia and New Zealand, including dedicated electronics retailers and partnerships. This extensive omnichannel presence creates multiple in-store and regional sales opportunities for electronics suppliers, services, and private-label product collaborations.

Top-tier market position As a leading consumer electronics retailer with revenue exceeding 1.3 billion AUD in FY2013 and a strong store count, the company presents a credible channel for high-volume distribution, exclusive deals, and co-branded promotions to expand market reach and competitiveness.

Private label potential In addition to a broad brand assortment, Dick Smith maintains a private label line and Clever Dick support services. There is opportunity to propose private-label hardware, accessories, or bundled service packages that align with store strategy and enhance loyalty programs.

Tech-forward emphasis With a focus on computers, mobility, accessories, and entertainment, the company prioritizes technology advancement. Sales opportunities exist in high-demand product categories, installation services, and tech support partnerships to drive upsell and post-sale engagement.

Growth and engagement The organization signals intent to expand its store network and maintain an entrepreneurial culture tied to rewards for staff. This indicates potential for collaboration on regional promotions, channel-enabled programs, and contractor/vendor partnerships to support expansion while driving repeat business.

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Dick Smith Electronics Tech Stack

Dick Smith Electronics uses 8 technology products and services including Webpack, Google Workspace, D3.js, and more. Explore Dick Smith Electronics's tech stack below.

Webpack
Development
Google Workspace
Email
D3.js
Javascript Graphics
Modernizr
Javascript Libraries
jQuery
Javascript Libraries
Google Search Console
Web Analytics
Express
Web Frameworks
Nginx
Web Servers

Media & News

Dicksmith launches campaign using igniteclick.
Dick Smith Electronics, one of Australia’s leading electronic retailers, has launched their first campaign using igniteclick.
Dec 08, 2015 | adsync360.com

Dick Smith Electronics's Email Address Formats

Dick Smith Electronics uses at least 1 format(s):

Dick Smith Electronics Email Formats	Example	Percentage
First.Last@dicksmith.com.au	John.Doe@dicksmith.com.au	87%
FLast@dicksmith.com.au	JDoe@dicksmith.com.au	11%
FirstLast@dicksmith.com.au	JohnDoe@dicksmith.com.au	1%
FirLast@dicksmith.com.au	JohDoe@dicksmith.com.au	1%

Frequently Asked Questions

What is Dick Smith Electronics's official website and social media links?

Dick Smith Electronics's official website is dicksmith.com.au and has social profiles on LinkedIn.

How much revenue does Dick Smith Electronics generate?

As of July 2026, Dick Smith Electronics's annual revenue is estimated to be $10M - $25M.

What is Dick Smith Electronics's NAICS code?

Dick Smith Electronics's NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does Dick Smith Electronics have currently?

As of July 2026, Dick Smith Electronics has approximately 393 employees across 5 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Executive Officer: N. A.Chief Information Officer: G. A.President: F. S.. Explore Dick Smith Electronics's employee directory with LeadIQ.

What industry does Dick Smith Electronics belong to?

Dick Smith Electronics operates in the Computers and Electronics Manufacturing industry.

What technology does Dick Smith Electronics use?

Dick Smith Electronics's tech stack includes WebpackGoogle WorkspaceD3.jsModernizrjQueryGoogle Search ConsoleExpressNginx.

What is Dick Smith Electronics's email format?

Dick Smith Electronics's email format typically follows the pattern of First.Last@dicksmith.com.au. Find more Dick Smith Electronics email formats with LeadIQ.

Dick Smith Electronics

Q: How many employees does Dick Smith Electronics have currently?

Dick Smith Electronics has approximately 393 employees.

Q: What technology does Dick Smith Electronics use?

Dick Smith Electronics's tech stack includes Optimizely, Mixpanel, Zendesk, Varnish, Criteo.

Q: What is Dick Smith Electronics's NAICS code?

Dick Smith Electronics's NAICS code is 334 (Computer and Electronic Product Manufacturing).

Computers and Electronics Manufacturing201-500 Employees

Dick Smith Electronics operates as a prominent retailer of consumer electronics, offering a wide range of computers, mobility devices, accessories, and entertainment products. The company provides not only products across multiple brands but also a private label and a support service brand that includes troubleshooting and installation, aiming to sustain customer satisfaction beyond the sale.

Headquartered in Australia and New Zealand, the retailer maintains a substantial store network and positions itself as a trusted, low-price option with a broad product selection. Its customer base includes Australians and New Zealanders seeking accessible technology solutions, with an emphasis on service and value. The business sits within the Computers and Electronics Manufacturing industry and has a long-standing presence in the region, reflecting an entrepreneurial approach toward expanding its physical footprint.