Insights

Strong Market Presence With over 100 stores nationwide and a well-recognized brand history dating back to 1952, The Good Guys has established a dominant retail footprint in Australia, presenting significant opportunities for expanding retail technology, logistics, and customer engagement solutions.

Digital Transformation Recent partnerships with IBM and the launch of a B2B online portal demonstrate the company's focus on digital channels and improved customer experience, creating avenues for innovative e-commerce and enterprise solutions tailored to enhance their digital infrastructure.

Customer Loyalty Recognition Achieving recognition as a Most Loved and Trusted Brand suggests a high level of customer loyalty, opening opportunities for targeted marketing, data analytics, and personalized service solutions aimed at strengthening consumer relationships.

Legal and Compliance Risks Ongoing legal challenges related to advertising claims and privacy breaches highlight the need for compliance tools, risk management services, and privacy solutions to help safeguard brand reputation and ensure regulatory adherence.

Growth and Expansion Opportunities As a leading player in a competitive market with a revenue estimate up to $500 million, there are significant prospects for sales of point-of-sale technology, supply chain efficiencies, and customer engagement platforms to support continued growth and operational excellence.

The Good Guys Tech Stack

The Good Guys uses 8 technology products and services including Ruxit, Power BI, Selenium, and more. Explore The Good Guys's tech stack below.

  • Ruxit
    Analytics
  • Power BI
    Business Intelligence
  • Selenium
    Frameworks And Libraries
  • Emotion
    Javascript Frameworks
  • JSON-LD
    Javascript Frameworks
  • PayPal
    Payment Processing
  • Rubrik
    Security
  • Java Servlet
    Web Frameworks

Media & News

The Good Guys's Email Address Formats

The Good Guys uses at least 1 format(s):
The Good Guys Email FormatsExamplePercentage
FirstLast@thegoodguys.com.auJohnDoe@thegoodguys.com.au
86%
FirLast@thegoodguys.com.auJohDoe@thegoodguys.com.au
9%
FirstLas@thegoodguys.com.auJohnDoe@thegoodguys.com.au
3%
FirstMiddleLast@thegoodguys.com.auJohnMichaelDoe@thegoodguys.com.au
2%

Frequently Asked Questions

Where is The Good Guys's headquarters located?

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The Good Guys's main headquarters is located at Melbourne , Victoria 3000 AU. The company has employees across 6 continents, including OceaniaNorth AmericaAsia.

What is The Good Guys's official website and social media links?

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The Good Guys's official website is thegoodguys.com.au and has social profiles on LinkedIn.

What is The Good Guys's NAICS code?

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The Good Guys's NAICS code is 44-45 - Retail Trade.

How many employees does The Good Guys have currently?

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As of October 2025, The Good Guys has approximately 2.1K employees across 6 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer At The Good Guys Fireworks Llc: E. A. G.Chief Operations Officer: J. Z.Chief Marketing Officer: R. A.. Explore The Good Guys's employee directory with LeadIQ.

What industry does The Good Guys belong to?

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The Good Guys operates in the Retail industry.

What technology does The Good Guys use?

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The Good Guys's tech stack includes RuxitPower BISeleniumEmotionJSON-LDPayPalRubrikJava Servlet.

What is The Good Guys's email format?

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The Good Guys's email format typically follows the pattern of FirstLast@thegoodguys.com.au. Find more The Good Guys email formats with LeadIQ.

When was The Good Guys founded?

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The Good Guys was founded in 1952.
The Good Guys

The Good Guys

RetailVictoria, Australia1001-5000 Employees

The Good Guys is a retail icon in Australia.

Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers. 

The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally.

In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing.

The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.

Section iconCompany Overview

Headquarters
Melbourne , Victoria 3000 AU
NAICS Code
44-45 - Retail Trade
Founded
1952
Employees
1001-5000

Section iconFunding & Financials

  • $250M$500M

    The Good Guys's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    The Good Guys's revenue is estimated to be in the range of $250M$500M

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