Insights

Brand momentum Leverage The Good Guys’ established national footprint (100+ stores) and strong consumer recognition to upsell extended warranties, service plans, and bundle promotions with appliances across multiple regions.

Legal & ethics risk Monitor for ongoing compliance issues and regulatory scrutiny (store credit promotions and privacy concerns) to position risk-managed, compliant sales propositions and transparent terms to potential B2B clients.

B2B potential Capitalize on past IBM collaboration and the online B2B portal to pitch enterprise purchasing solutions, bulk ordering, and dedicated account management for businesses procuring large appliance fleets.

Digital engagement Target customers who respond to ‘Most Loved/Most Trusted’ branding by offering loyalty-driven programs, referral incentives, and data-driven personalized campaigns powered by analytics tools.

Competitive positioning Position offerings against large regional players by emphasizing value pricing, financing options, and quick delivery across Australia to win opportunities in price-sensitive segments and home renovation cycles.

Similar companies to The Good Guys

The Good Guys Tech Stack

The Good Guys uses 8 technology products and services including Hotjar, Google Data Studio, Oracle, and more. Explore The Good Guys's tech stack below.

Hotjar
Analytics
Google Data Studio
Business Intelligence
Oracle
Enterprise
Atlassian Jira
Issue Trackers
IBM
IT
UNIX
Operating Systems
PowerShell
Security
Adobe Fonts
Web Fonts

Media & News

The Good Guys's Email Address Formats

The Good Guys uses at least 1 format(s):

The Good Guys Email Formats	Example	Percentage
FirstLast@thegoodguys.com.au	JohnDoe@thegoodguys.com.au	85%
FirLast@thegoodguys.com.au	JohDoe@thegoodguys.com.au	9%
FirstLas@thegoodguys.com.au	JohnDoe@thegoodguys.com.au	4%
FirstMiddleLast@thegoodguys.com.au	JohnMichaelDoe@thegoodguys.com.au	2%

Frequently Asked Questions

Where is The Good Guys's headquarters located?

The Good Guys's main headquarters is located at Melbourne, Victoria 3000 Australia. The company has employees across 6 continents, including OceaniaNorth AmericaAsia.

What is The Good Guys's official website and social media links?

The Good Guys's official website is thegoodguys.com.au and has social profiles on LinkedIn.

What is The Good Guys's NAICS code?

The Good Guys's NAICS code is 44-45 - Retail Trade.

How many employees does The Good Guys have currently?

As of May 2026, The Good Guys has approximately 2.3K employees across 6 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer At The Good Guys Fireworks Llc: E. A. G.Cro Analyst: Y. X. O.Cio: J. S.. Explore The Good Guys's employee directory with LeadIQ.

What industry does The Good Guys belong to?

The Good Guys operates in the Retail industry.

What technology does The Good Guys use?

The Good Guys's tech stack includes HotjarGoogle Data StudioOracleAtlassian JiraIBMUNIXPowerShellAdobe Fonts.

What is The Good Guys's email format?

The Good Guys's email format typically follows the pattern of FirstLast@thegoodguys.com.au. Find more The Good Guys email formats with LeadIQ.

When was The Good Guys founded?

The Good Guys was founded in 1952.

The Good Guys

Q: What is The Good Guys's official website and social media links?

The Good Guys's official website is thegoodguys.com.au. The Good Guys has social profiles on LinkedIn.

Q: How many employees does The Good Guys have currently?

The Good Guys has approximately 2.3K employees.

Q: What technology does The Good Guys use?

The Good Guys's tech stack includes git, .NET Framework, Mailchimp, TypeScript, Taboola.

Q: What is The Good Guys's NAICS code?

The Good Guys's NAICS code is 44-45 (Retail Trade).

RetailVictoria, Australia1001-5000 Employees

The Good Guys is a Melbourne-based Australian retailer in the electrical appliances sector, employing between 1,001 and 5,000 people. Its history dates to 1952, with the Good Guys banner first appearing in 1992 on 14 stores in Victoria and expanding to more than 100 stores nationwide. The retailer carries a broad range of major brands in electrical appliances and positions itself around low prices, with the brand described as cheerful and friendly in store design, advertising, and interactions with customers. In November 2016, JB Hi-Fi acquired The Good Guys, and the combined business operates as part of JB Hi-Fi Limited. The Good Guys maintains an online presence at thegoodguys.com.au.