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Brand Recognition & Loyalty The Good Guys is a well-established retail brand in Australia, known for its broad range of electrical appliances at low prices, which enjoys strong recognition and loyalty among Australian consumers. This brand recognition can be leveraged to drive sales and attract customers looking for trusted retailers.

Strategic Partnerships The Good Guys has engaged in strategic partnerships with companies like Greenmax and IBM to enhance its operations and customer engagement. Leveraging these partnerships can open up new sales opportunities through access to innovative technologies and tailored solutions for business customers.

Expansion into B2B E-commerce The recent launch of an online portal for B2B commerce in collaboration with IBM showcases The Good Guys' commitment to tapping into the growing B2B market. This initiative presents a new avenue for sales growth by catering to business customers seeking efficient and convenient purchasing channels.

Reputation Management Despite facing legal challenges and privacy law complaints, The Good Guys can enhance its sales strategy by actively addressing these issues. Improving transparency and communication around promotions and privacy practices can rebuild trust with customers and strengthen the brand's reputation, ultimately driving sales.

Talent Acquisition & leadership With key personnel changes like the appointment of a new Merchandise Director and strategic talent acquisitions, such as bringing in the former GM of Hisense Australia, The Good Guys demonstrates a commitment to effective leadership and talent management. Leveraging the expertise of these individuals can drive sales growth through informed strategic decision-making and product offerings.

Similar companies to The Good Guys

The Good Guys Tech Stack

The Good Guys uses 8 technology products and services including Google AdSense, Google Analytics Enhanced eCommerce, Font Awesome, and more. Explore The Good Guys's tech stack below.

Google AdSense
Advertising
Google Analytics Enhanced eCommerce
Analytics
Font Awesome
Font Scripts
Handlebars
Javascript Frameworks
styled-components
Javascript Frameworks
Cisco
Network Hardware
Java
Programming Languages
Java Servlet
Web Frameworks

Media & News

The Good Guys's Email Address Formats

The Good Guys uses at least 1 format(s):

The Good Guys Email Formats	Example	Percentage
FirstLast@thegoodguys.com.au	JohnDoe@thegoodguys.com.au	87%
FirLast@thegoodguys.com.au	JohDoe@thegoodguys.com.au	8%
FirstLas@thegoodguys.com.au	JohnDoe@thegoodguys.com.au	3%
FirstMiddleLast@thegoodguys.com.au	JohnMichaelDoe@thegoodguys.com.au	2%

Frequently Asked Questions

Where is The Good Guys's headquarters located?

The Good Guys's main headquarters is located at Melbourne , Victoria 3000 AU. The company has employees across 6 continents, including OceaniaNorth AmericaAsia.

What is The Good Guys's official website and social media links?

The Good Guys's official website is thegoodguys.com.au and has social profiles on LinkedIn.

How much revenue does The Good Guys generate?

As of September 2024, The Good Guys's annual revenue reached $750M.

How many employees does The Good Guys have currently?

As of September 2024, The Good Guys has approximately 1.9K employees across 6 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer And Founder: D. D.Chief Executive Officer At The Good Guys Fireworks Llc: E. A. G.Chief Executive Officer And Technician: W. W.. Explore The Good Guys's employee directory with LeadIQ.

What industry does The Good Guys belong to?

The Good Guys operates in the Retail industry.

What technology does The Good Guys use?

The Good Guys's tech stack includes Google AdSenseGoogle Analytics Enhanced eCommerceFont AwesomeHandlebarsstyled-componentsCiscoJavaJava Servlet.

What is The Good Guys's email format?

The Good Guys's email format typically follows the pattern of . Find more The Good Guys email formats with LeadIQ.

When was The Good Guys founded?

The Good Guys was founded in 1952.

The Good Guys

The Good Guys

RetailVictoria, Australia1001-5000 Employees

The Good Guys is a retail icon in Australia.

Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers. 

The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally.

In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing.

The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.

Company Overview

Headquarters: Melbourne , Victoria 3000 AU
Website: thegoodguys.com.au
Founded: 1952
Employees: 1001-5000

Media & News

Funding & Financials

$100M$1B
The Good Guys's revenue is in the range of $100M$1B

Funding & Financials

$100M$1B
The Good Guys's revenue is in the range of $100M$1B

Company Leadership

D. D.
Chief Executive Officer And Founder
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E. A. G.
Chief Executive Officer At The Good Guys Fireworks Llc
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W. W.
Chief Executive Officer And Technician
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G. R.
Chief Merchandise Officer
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J. Z.
Chief Operations Officer
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Employee Directory

C. L.
Owner
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C. C.
Owner
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C. J.
President
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D. D.
Chief Executive Officer And Founder
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E. A. G.
Chief Executive Officer At The Good Guys Fireworks Llc
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