Insights

Online Growth Leveraging the strong online sales share (16.4% of total revenue) and e-commerce momentum, target cross-sell opportunities with appliance bundles, extended warranties, and financing options to deepen online-to-offline conversions.

Private Equity Ties As part of JB Hi-Fi Limited, explore co-branding, loyalty programs, and integrated promotions across JB Hi-Fi and The Good Guys stores to maximize reach and share of wallet in consumer electronics.

Premium Product Mix Capitalize on strengths in portable appliances, floorcare, cooking, refrigeration, and audio to propose targeted SKU expansions, exclusive models, and in-store experiences that drive higher basket size.

Brand Loyalty With recognition as a loved and trusted brand, develop customer lifecycle programs, omnichannel campaigns, and personalized offers to improve repeat purchases and referral growth.

Risk & Reliability Address potential friction from past legal and data-security issues by offering compliant, transparent sales enablement solutions, third-party audits, and secure transaction services to build customer confidence.

Similar companies to The Good Guys

The Good Guys Tech Stack

The Good Guys uses 8 technology products and services including Microsoft Advertising, Snowplow, Postman, and more. Explore The Good Guys's tech stack below.

Media & News

The Good Guys's Email Address Formats

The Good Guys uses at least 4 email formats:
The Good Guys Email FormatsExamplePercentage
FirstLast@thegoodguys.com.auJohnDoe@thegoodguys.com.au
85%
FirLast@thegoodguys.com.auJohDoe@thegoodguys.com.au
9%
FirstLas@thegoodguys.com.auJohnDoe@thegoodguys.com.au
4%
FirstMiddleLast@thegoodguys.com.auJohnMichaelDoe@thegoodguys.com.au
2%

Frequently Asked Questions

What is The Good Guys's official website and social media links?

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The Good Guys's official website is thegoodguys.com.au and has social profiles on LinkedIn.

How much revenue does The Good Guys generate?

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As of August 2026, The Good Guys's annual revenue is estimated to be $250M - $500M.

What is The Good Guys's NAICS code?

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The Good Guys's NAICS code is 44-45 - Retail Trade.

How many employees does The Good Guys have currently?

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As of August 2026, The Good Guys has approximately 2.3K employees across 6 continents, including Oceania, Asia and North America. Key team members include Cro Analyst: Y. X. O., Chief Operations Officer: J. Z. and Chief Information Officer: J. S. Explore The Good Guys's employee directory with LeadIQ.

What industry does The Good Guys belong to?

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The Good Guys operates in the Retail industry.

What technology does The Good Guys use?

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The Good Guys's tech stack includes Microsoft Advertising, Snowplow, Postman, Oracle Database, PostgreSQL, ADP, Cisco Meraki and VMware.

What is The Good Guys's email format?

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The Good Guys's email format typically follows the pattern of FirstLast@thegoodguys.com.au. Find more The Good Guys email formats with LeadIQ.

When was The Good Guys founded?

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The Good Guys was founded in 1952.
The Good Guys logo

The Good Guys

RetailVictoria, Australia1001-5000 Employees

The Good Guys is a Melbourne-based Australian retailer in the electrical appliances sector, employing between 1,001 and 5,000 people. Its history dates to 1952, with the Good Guys banner first appearing in 1992 on 14 stores in Victoria and expanding to more than 100 stores nationwide. The retailer carries a broad range of major brands in electrical appliances and positions itself around low prices, with the brand described as cheerful and friendly in store design, advertising, and interactions with customers. In November 2016, JB Hi-Fi acquired The Good Guys, and the combined business operates as part of JB Hi-Fi Limited. The Good Guys maintains an online presence at thegoodguys.com.au.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
1952
Employees
1001-5000

Section iconFunding & Financials

  • $250M - $500M

    The Good Guys's revenue is estimated to be in the range of $250M - $500M

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