Insights

Strategic Partnership The Good Guys collaborated with IBM to enhance online engagement with business customers, indicating a focus on expanding B2B commerce channels.

Acquisition Strategy Acquired by Greenmax in 2016, The Good Guys presents an opportunity for Greenmax to leverage its brand recognition in the retail industry for potential sales growth.

Technology Integration Utilizing advanced technology stack including Google Analytics and Cisco, The Good Guys is positioned to capture valuable customer insights for targeted marketing campaigns and enhanced sales strategies.

Key Personnel Movement Appointing a new Merchandising Director and partnering with Hisense demonstrates a focus on strengthening supplier relationships and product offerings, potentially leading to increased sales revenues.

Legal Challenges Facing legal issues due to false representations and breach of privacy laws, The Good Guys must address these challenges to rebuild trust with customers and ensure compliant marketing practices for sustained sales growth.

The Good Guys Tech Stack

The Good Guys uses 8 technology products and services including Google AdSense, Google Analytics Enhanced eCommerce, Font Awesome, and more. Explore The Good Guys's tech stack below.

  • Google AdSense
    Advertising
  • Google Analytics Enhanced eCommerce
    Analytics
  • Font Awesome
    Font Scripts
  • Handlebars
    Javascript Frameworks
  • styled-components
    Javascript Frameworks
  • Cisco
    Network Hardware
  • Java
    Programming Languages
  • Java Servlet
    Web Frameworks

Media & News

The Good Guys's Email Address Formats

The Good Guys uses at least 1 format(s):
The Good Guys Email FormatsExamplePercentage
firstlast@thegoodguys.com.auJohnDoe@thegoodguys.com.au
87%
firlast@thegoodguys.com.auJohDoe@thegoodguys.com.au
7%
firstlas@thegoodguys.com.auJohnDoe@thegoodguys.com.au
4%
firstmiddlelast@thegoodguys.com.auJohnMichaelDoe@thegoodguys.com.au
2%

Frequently Asked Questions

Where is The Good Guys's headquarters located?

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The Good Guys's main headquarters is located at Melbourne , Victoria 3000 AU. The company has employees across 6 continents, including OceaniaNorth AmericaAsia.

What is The Good Guys's official website and social media links?

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The Good Guys's official website is thegoodguys.com.au and has social profiles on LinkedIn.

How much revenue does The Good Guys generate?

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As of July 2024, The Good Guys's annual revenue reached $750M.

How many employees does The Good Guys have currently?

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As of July 2024, The Good Guys has approximately 1.9K employees across 6 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer And Technician: W. W.Chief Executive Officer And Technician: W. B.Chief Executive Officer And Founder: D. D.. Explore The Good Guys's employee directory with LeadIQ.

What industry does The Good Guys belong to?

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The Good Guys operates in the Retail industry.

What technology does The Good Guys use?

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The Good Guys's tech stack includes Google AdSenseGoogle Analytics Enhanced eCommerceFont AwesomeHandlebarsstyled-componentsCiscoJavaJava Servlet.

What is The Good Guys's email format?

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The Good Guys's email format typically follows the pattern of . Find more The Good Guys email formats with LeadIQ.

When was The Good Guys founded?

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The Good Guys was founded in 1952.
The Good Guys

The Good Guys

RetailVictoria, Australia1001-5000 Employees

The Good Guys is a retail icon in Australia.

Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers. 

The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally.

In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing.

The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.

Section iconCompany Overview

Headquarters
Melbourne , Victoria 3000 AU
Founded
1952
Employees
1001-5000

Section iconFunding & Financials

  • $100M$1B

    The Good Guys's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    The Good Guys's revenue is in the range of $100M$1B

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