Expanded post services Dig It Audio has merged with the LSD Group to broaden its offering beyond audio post to include music services, VFX and motion graphics, and color correction and video finishing, creating cross-sell opportunities with clients seeking end-to-end post production solutions.

Creative partner positioning With a mission to partner creatively and deliver insight, there is an opportunity to position Dig It Audio as a value-added collaborator for productions seeking tight creative collaboration and high-quality post outcomes.

Mid-market focus The company operates with a lean team (2-10 employees), suggesting flexibility and the ability to scale services for mid-sized film, gaming, and television projects that require boutique, personalized attention.

Venue for upsell The expanded capabilities enable upselling from audio-only post to full end-to-end post suites, appealing to studios and producers looking to consolidate vendors and streamline pipelines.

Competitive landscape fit Positioning alongside other music and post providers with similar mid-market revenue ranges indicates potential to target studios and retailers in the adjacent audio and media services space for partnerships or channel sales.