Open Source Advantage Digium's support subscriptions for open source Asterisk present a unique sales opportunity, showcasing the company's commitment to open source technology and providing a competitive edge in attracting customers looking for flexible, cost-effective solutions.

Expansion through Acquisition Digium's acquisition of Switchvox demonstrates a strategic growth move that opens up new opportunities for cross-selling and upselling between the two product lines, allowing sales teams to offer comprehensive unified communications solutions to a wider customer base.

Industry Partnerships Partnerships with companies like Tenertech and Telonline expand Digium's market reach and create avenues for collaborative sales efforts, enabling sales teams to leverage these partnerships to access new customer segments and increase sales pipelines.

Experienced Key Personnel The hire of John Todd as the Open Source Community Director signals Digium's commitment to nurturing the Asterisk community, presenting a valuable opportunity for sales teams to engage with a knowledgeable industry expert who can drive community engagement and product advocacy.

Competitive Pricing Strategy Digium's line of affordable IP phones positions the company attractively in the market by offering cost-effective solutions, giving sales representatives a strong selling point to target price-conscious customers seeking high-quality communication devices at competitive prices.