Market Reach Expansion Leverage Optavise’s go-to-market footprint to upsell DirectPath’s enrollment support, year-round benefits guidance, and benefits administration technology across a mix of SMBs and large enterprises.

Cost Transparency Leadership Capitalize on a proven data pedigree with Medical Trends and the Cost Estimator by offering advanced cost transparency analytics and employer dashboards that help reduce costs while boosting employee engagement.

Education and Compliance Differentiate with personalized enrollment education, healthcare transparency, and compliant benefits guidance by offering premium onboarding modules and ongoing guidance as a service.

Secure Cloud Platform Highlight a cloud-first tech stack and security posture with Google Cloud, HSTS, X-XSS-Protection, and modern hosting to win mid-market and enterprise deals requiring strong data protection and seamless integrations with HRIS and payroll.

Partnership Momentum Leverage the CNO acquisition history and existing partner ecosystem to expand through brokers and benefit administrators, offering integrated reimbursement plans and consolidated benefits technology.