Insights

Market Positioning DirectPath operates within the insurance industry catering to a diverse client base including small, medium-sized, and Fortune 100 companies, indicating robust market penetration and opportunities to expand enterprise-level partnerships.

Technological Innovation Utilizing a modern tech stack with cloud infrastructure, PWA, and advanced security measures positions DirectPath as an innovative company capable of offering scalable, secure, and user-friendly benefits administration solutions to prospective clients.

Healthcare Thought Leadership The company's frequent publication of research reports and insights on healthcare trends demonstrates thought leadership and provides an entry point for engaging organizations interested in data-driven benefits strategies.

Customer Base Expansion Serving nearly 20,000 businesses, including both SMEs and large corporations, suggests opportunities to upsell additional benefits services, consulting, or technology integrations to existing clients seeking comprehensive benefits management.

Strategic Acquisition & Growth As a subsidiary of CNO Financial Group, and through its recent unification under Optavise, DirectPath is well-positioned to leverage broader corporate resources and cross-selling channels to identify new revenue streams and expand its market share.

Similar companies to DirectPath

DirectPath Tech Stack

DirectPath uses 8 technology products and services including Open Graph, MySQL, Google Cloud, and more. Explore DirectPath's tech stack below.

Open Graph
Content Management System
MySQL
Database
Google Cloud
Infrastructure As A Service
PWA
Miscellaneous
PHP
Programming Languages
HSTS
Security
X-XSS-Protection
Security
Nginx
Web Servers

Media & News

DirectPath's Email Address Formats

DirectPath uses at least 1 format(s):

DirectPath Email Formats	Example	Percentage
FLast@directpathhealth.com	JDoe@directpathhealth.com	92%
LastFir@directpathhealth.com	DoeJoh@directpathhealth.com	3%
FiLast@directpathhealth.com	JoDoe@directpathhealth.com	3%
Last.First@directpathhealth.com	Doe.John@directpathhealth.com	2%

Frequently Asked Questions

Where is DirectPath's headquarters located?

DirectPath's main headquarters is located at 120 18th St. S, Birmingham, AL 35233, US. The company has employees across 2 continents, including North AmericaAsia.

What is DirectPath's phone number?

You can contact DirectPath's main corporate office by phone at

+1-205-397-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is DirectPath's official website and social media links?

DirectPath's official website is directpathhealth.com and has social profiles on LinkedIn.

What is DirectPath's SIC code NAICS code?

DirectPath's SIC code is 8099 - Health and Allied Services, Not Elsewhere Classified NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does DirectPath have currently?

As of October 2025, DirectPath has approximately 201 employees across 2 continents, including North AmericaAsia. Key team members include Chief Commercial Officer: L. D.Chief Technology Officer: P. A.President: G. S.. Explore DirectPath's employee directory with LeadIQ.

What industry does DirectPath belong to?

DirectPath operates in the Insurance industry.

What technology does DirectPath use?

DirectPath's tech stack includes Open GraphMySQLGoogle CloudPWAPHPHSTSX-XSS-ProtectionNginx.

What is DirectPath's email format?

DirectPath's email format typically follows the pattern of FLast@directpathhealth.com. Find more DirectPath email formats with LeadIQ.

DirectPath

InsuranceUnited States201-500 Employees

We offer a unique combination of personalized, confidential enrollment assistance, year-round benefits guidance, and benefits administration technology.

Optavise unifies three of CNO’s existing Worksite brands (DirectPath, Web Benefits Design, and PMA USA) into a single go-to market brand. Optavise serves nearly 20,000 businesses and employers that include small- and medium-sized businesses and Fortune 100 companies. 

CNO Financial Group, Inc. (NYSE: CNO) acquired DirectPath in early 2021.