Broad product range Opportunity to upsell across janitorial, facility, and office supplies given a catalog of over 100,000 items and partnerships with major manufacturers, enabling cross-category solutions for customers like hotels, schools, and hospitals.

Next day delivery Leverage the promise of next day shipping to target time-sensitive procurement needs for facilities management, creating urgency for new customer accounts and increasing average order value through bundled replenishment programs.

Elite customer support Promote elite account services and dedicated support as a differentiator to win larger, multi-site contracts with organizations seeking reliable, centralized purchasing and consolidated invoicing.

Competitive pricing Highlight pricing leverage and substitute supply options to position as a cost-effective procurement partner for price-conscious buyers, potentially expanding into private label or volume-based discounts for recurring orders.

Digital enablement Capitalize on tech stack and online presence by offering self-serve procurement features, analytics, and integrated payment options to streamline purchasing for SMBs and multi-location businesses, driving higher conversion and repeat purchases.