Affordable hardware Leverage their ongoing buy sell and trade model to upsell refurbished laptops and accessories, highlighting bundles and trade-in discounts to drive higher average order value.

In‑house printing Cross-sell printing and design services to laptop customers and offer bundled solutions for small businesses, leveraging their in-house graphic design capability and online design tool.

Local presence Position DNA Computers & Printing as a one-stop local IT and printing partner in Kettering, promoting fast repair services, upgrades, and same‑day pickup for printed materials.

Online tools Emphasize their online ordering and shipping/pickup options to expand reach beyond store visitors; propose targeted digital campaigns and SEO to attract remote buyers for both devices and printing services.

Broad tech stack Utilize their diverse technology stack (WordPress, WooCommerce, Shopify, online design tool) to propose integrated marketing and CRM solutions, loyalty programs, and automated follow-ups for high‑intent leads.