Premium ready-to-serve Leverage the leading premium ready-to-serve margarita Flybird to target on-premise retailers, clubs, and event venues seeking high-margin, convenient cocktail solutions.

Family-owned momentum Capitalize on Don Sebastiani & Sons’ fourth-generation, family-owned narrative to build trust with boutique distributors and retailers focused on artisanal, heritage brands.

Expansion through Flybird Push Flybird Fiesta Shots as a recent extension to broaden cross-sell opportunities with existing Flybird drinkers and to enter ancillary channels like liquor aisles and party-planning venues.

Leadership continuity Engage new and existing leadership (Sales & Marketing SVP, CFO, CEO era) to align strategic partnerships, promotions, and data-driven incentives with channel partners and distributors.

Napa Valley premium positioning Target premium wine and beverage retailers and hospitality groups in and around Napa Valley and California, emphasizing craft, agave-wine heritage, and small-to-mid-sized production scale for selective distribution.