North American focus Target North American retailers and contract channels given Dorel Home's strong regional presence, domestic production capability, and a history of supplying major retailers across North America.

Acquisition expansion Leverage the NotioLiving acquisition and the DorelShowroom.com platform to propose expanded product assortments and easier retailer onboarding, highlighting integrated brands and showroom access to accelerate retailer partnerships.

Cost optimization Position offerings around value and competitive pricing in mid-market segments, supported by recent headcount reductions and ongoing efficiency efforts to attract cost-conscious buyers in furniture and home goods.

Hybrid sourcing Emphasize a mix of domestic production and global sourcing with strong engineering and supply capabilities to reduce lead times, improve customization options, and mitigate supply chain risk for retailers.

Brand portfolio Highlight collaboration opportunities with notable brands and limited editions such as the Novogratz Collection to drive exclusive product stories, premium placements, and differentiated assortments for retailers.