Niche Legal Focus Specializing in real estate, business, construction, estate planning, and probate law positions the firm to target clients within residential and commercial property development, real estate investment firms, and estate management companies seeking tailored legal services.

Growing Small Firm With a team of 11 to 50 employees, the company presents opportunities for scalable legal service offerings, including technology solutions and practice management tools suited for small to medium-sized law practices looking to expand efficiently.

Technology Adoption Utilizing diverse web technologies such as SEO tools, mapping integrations, and content management systems suggests openness to digital marketing and client engagement strategies, opening avenues for cybersecurity, legal tech, and online client acquisition solutions.

Competitive Landscape Operating alongside large firms with thousands of employees and substantial revenues indicates a competitive environment where differentiated services, personalized client attention, and niche expertise can serve as key value propositions to attract targeted legal clients.

Market Expansion Potential Located in Michigan and focusing on property and estate law, there are opportunities to expand marketing efforts to local developers, real estate agencies, and estate planners, leveraging regional networking and niche marketing to grow the client base.