Strategic Partnerships DPAA has a history of strategic partnerships (for example with AdQuick and Co-op) and active event participation (Video Everywhere Summit, Global Summit, Cannes Lions). This indicates opportunities to position co-branded initiatives, joint go-to-market programs, and sponsored content or research collaborations with DPAA to reach a global OOH and DOOH audience.

Event Driven Access The organization runs large-scale Summits and private member events, delivering access to brands, agencies, networks, and advertisers. Sales teams can target attendees with sponsorships, exhibit opportunities, or exclusive product demos, and leverage post-event data and case studies for follow-up.

Education and Enablement DPAA offers educational seminars, interviews, and leadership initiatives, signaling a receptive channel for training partnerships, certification programs, and onboarding services for advertisers and networks looking to optimize DOOH planning and measurement.

Digital OOH Emphasis DPAA’s mission centers on the digitization and growth of out-of-home media and the DOOH ecosystem. This creates a compelling opportunity to propose technology solutions such as programmatic buying, measurement, data integration, and cross-channel attribution tailored for DOOH buyers and networks.

Scale and Reach With a global network, 11-50 employees, and revenue in the mid-range for the sector, DPAA represents a gateway to mid-market brands and networks seeking to expand DOOH capabilities. Target partnerships could focus on scalable tech platforms, planning tools, and consulting services to accelerate adoption.