Expansion Opportunities Dunkin' has been actively expanding its presence, opening new locations in Maryland, Alabama, and New York recently. This expansion signals potential sales opportunities for partnerships with these new stores and the surrounding communities.
Product Innovation With the introduction of new menu items like the Dunkalatte and Ham & Swiss Pretzel Sliders, Dunkin' showcases its commitment to product innovation. Sales professionals can leverage these new offerings to attract existing and potential customers, driving sales growth.
Digital Engagement By launching a YouTube brand channel and utilizing tech tools like Google Workspace and social media integrations, Dunkin' focuses on digital engagement. Sales teams can capitalize on this digital presence to create targeted campaigns and engage with tech-savvy consumers effectively.
Franchise Opportunities As a 100% franchise-based business with thousands of Dunkin' Donuts and Baskin-Robbins locations globally, Dunkin' offers significant franchise opportunities. Sales professionals can explore partnerships with potential franchisees to drive sales through new store openings and collaborations.
Competitive Landscape With revenue ranging between $100M - 1B, Dunkin' competes with major players like McDonald's, Starbucks, and Burger King. Understanding the competitive landscape and differentiating offerings can help sales teams position Dunkin' effectively to capture market share and drive sales growth.