Digital Marketing Advantage Leverage Shopify, Klaviyo, and the LinkedIn Insight Tag to drive online orders and store visits across current and upcoming markets, including Canada. Propose integrated lifecycle marketing, personalized offers, and locally tailored campaigns to lift revenue and guest engagement.

Expansion Readiness Ongoing openings and closures indicate active growth and strategic redeployment. Position as a partner for multi-location rollouts, including site selection support, branding, training, POS and inventory integration, and a Canada market entry plan.

Performance & Platform With a tech stack featuring Shopify, HTTP/3, Cloudflare DNS, and Performance Lab, there is an opportunity to improve site reliability, speed, and security. Propose performance optimization, modern frontend modernization where appropriate, and scalable commerce support to boost conversion across locations.

Cost & Ops Given revenue in the mid tens of millions and recent workforce adjustments, there is potential to optimize procurement, consolidate vendors, and implement efficiency programs to reduce costs and improve margins across multiple sites.

Brand & Talent Strong brand recognition and award history create a platform for loyalty monetization and talent acquisition improvements. Propose loyalty program enhancements, recruitment marketing, and staff engagement initiatives to support expansion and stabilize operations.