Strong Market Entry Edgard & Cooper has demonstrated significant growth potential with recent strategic partnerships, including a collaboration with PetSmart in the US market, which indicates opportunities to expand distribution channels and increase product visibility in pet retail outlets.

Funding and Acquisition Momentum Having successfully secured over $22 million in funding and now being acquired by General Mills, Edgard & Cooper signals a strong investor confidence and a solid foundation for scaling operations, making it a promising partner for bulk procurement and co-branded marketing initiatives.

Premium Natural Positioning With an emphasis on natural, nutritious ingredients and premium product offerings like limited edition holiday packs, there is a sales opportunity to target health-conscious pet owners actively seeking high-quality, trusted pet foods.

Innovative Customer Engagement The company's launch of digital campaigns and partnerships with airlines for in-flight pet menu items reveal a willingness to explore novel channels for customer engagement, presenting opportunities to develop exclusive products or subscription services for dedicated pet owners.

Growing Pet Market As part of the larger premium pet food segment, which includes companies like The Farmer’s Dog and Lily’s Kitchen, Edgard & Cooper’s positioning in a fast-growing market offers potential avenues for cross-promotions, new product lines, and targeted marketing campaigns aimed at expanding market share.