Targeted Industry Focus Edge operates within the professional audio-visual industry, serving a highly specialized sector of integration services and AV dealers. This focus presents an opportunity to offer premium AV hardware and software solutions tailored to meet the high standards of their dealer members and improve project outcomes.

Partner Network Leverage With exclusive partnerships with top AV suppliers, Edge provides its members access to premium products at competitive prices. Building relationships with these suppliers or offering value-added services can enhance the proposition for Edge’s dealer network, facilitating increased sales of hardware, software, or complementary accessories.

Complementary Trade Associations Edge’s active memberships in industry organizations like InfoComm International and NSCA demonstrate a strong engagement in industry standards and ongoing education. Opportunities exist for technology providers to engage through trade shows, certifications, and training sessions to position their solutions as industry standards or preferred options.

Market Expansion Potential Edge's geographic reach across the US and Canada, combined with the detailed qualification process for members, indicates a market receptive to high-quality AV solutions. There is potential to expand product offerings or services that enhance dealer capabilities and allow for scalable deployment across multiple regional markets.

Technology and Data Engagement Edge’s use of digital tools such as Google Analytics and Squarespace indicates an openness to data-driven marketing and online engagement. Providing integrated digital solutions or analytics tools to optimize AV project management and dealer performance can create additional value propositions for Edge’s members and their clients.