Market Expansion Leverage the growing online grocery delivery trend in the UAE by targeting partnerships with regional supermarkets to broaden the Smiles Market darkstore offering and improve product availability.

Strategic Acquisition Capitalize on Etisalat Group’s ownership history to propose co-branded digital marketplace initiatives, leveraging established telecom distribution channels and customer bases for cross-selling and loyalty programs.

Tech Enablement Offer B2B tech services or integrations (WordPress, CMS, database, cloud, and analytics tooling) to potential retailers seeking rapid online storefronts, inventory sync, and scalable delivery logistics.

Growth Funding Position Smiles Market expansion and darkstore resilience as a use case for additional funding or strategic investment rounds, highlighting existing funding and modest revenue growth potential.

Customer Reach Target enterprise and SME retailers looking to accelerate last-mile delivery in 7 Emirates by offering packaged solutions, co-op marketing, and data-driven demand forecasting to reduce stockouts.