Digital Engagement Expansion Elite Hotels recently launched a new digital e-commerce platform and a customer loyalty program, presenting opportunities for upselling digital marketing services, customer data management, and tailored online promotions.

Technology Adoption The company utilizes advanced tech stacks including React, Azure Monitor, Amazon S3, and social media pixels, indicating openness to innovative technology integrations and modernization efforts in their IT infrastructure.

Asset Management Shifts Although Elite Hotels sold assets like Luton Hoo in 2021, they continue to operate a portfolio of 39 hotels, which offers potential for targeted hospitality service upgrades and facility enhancements.

Growth and Partnerships Active collaborations with partners such as Openpos and Oaky suggest a focus on improving guest experience through technology, enabling opportunities for sales of additional operational tools or service integrations.

Market Positioning As a privately-owned hospitality provider with a diverse portfolio across Sweden, Elite Hotels presents potential for tailored B2B solutions in hospitality management, marketing, and guest engagement aimed at mid-sized hotel groups.