Strong Market Presence Eltra has an established distribution network serving over 1,000 DIY stores across Belgium, the Netherlands, and Europe, indicating substantial market reach and potential for expanding partnerships in the DIY and electrical supply sectors.
Recent Acquisition Growth As part of Heylen Group since 2020, Eltra benefits from strategic backing and increased financial stability, which can facilitate growth initiatives and new sales channels within the electrical wholesale industry.
Digital Engagement Utilizing advanced technological tools such as Power BI, Google Analytics, and SEO platforms, Eltra demonstrates an active digital approach that can be leveraged for targeted marketing, customer insights, and tailored business solutions.
Industry Leadership With a longstanding history since 1954 and a leadership position in DIY electrical supplies, Eltra is a key player within the wholesale industry, presenting opportunities to offer complementary products and innovative services to enhance their offerings.
Financial Opportunity Generating revenues between $100 million and $250 million and connected to larger industry peers with significant workforce sizes, Eltra presents ample room for growth, partnership, and strategic sales initiatives targeting electrical and DIY retailers.