Sustainability Initiatives VPK Group has launched tools like the Product Carbon Footprint Calculator and the VPK REflex platform, demonstrating a strong commitment to sustainable packaging solutions. This focus on eco-friendly innovations offers opportunities to provide advanced sustainable packaging products and consulting services aligned with their environmental goals.

Innovation in Packaging The company recently introduced the Eight-Step Solution Cycle to optimize packaging development from concept to improvement. This innovation indicates a demand for advanced packaging materials, design expertise, and process automation technologies to support their continuous improvement initiatives.

Growth and Expansion Recent acquisitions in Italy and an ongoing investment programme across UK operations highlight VPK Group’s growth strategy. These developments open avenues for sales of new packaging materials, machinery, and supply chain solutions tailored to support their expanding footprint.

Leadership and Strategic Direction The appointment of Patrick Leclercq as Divisional CEO suggests a strategic focus on strengthening leadership and operational efficiency. Engaging with senior management to align solutions with their strategic goals can enhance partnership potential and integration opportunities.

Technological Adoption VPK Group employs a range of technology platforms including Adobe Creative Suite, Microsoft Office 365, and Windows Server, indicating an openness to digital tools. Offering digital transformation solutions or innovative design software could support their initiatives to modernize and streamline packaging processes.