Strategic partnership Integration with Futurum Group expands ETR's data ecosystem, presenting a joint sales opening to enterprise buyers and institutional investors seeking a blended predictive spending platform and AI-assisted market research.

Observability opportunity Existing collaboration with New Relic on the Observability Forecast signals a path to cross-sell ETR insights to observability technology customers and vendors seeking market validation and forecasting.

TSIS leverage ETR's Technology Spending Intentions Survey (TSIS) integrated into broader platforms creates a scalable product to upsell to clients requiring comprehensive spend intelligence and competitive benchmarking.

Trusted community ETR’s vetted ITDM community representing over a trillion dollars in annual IT spend is a defensible asset for selling targeted market intelligence, competitive analysis, and enterprise technology roadmaps to vendors and investors.

Growth signals Recent expansion initiatives and a clear focus on eliminating opinion-based research position ETR as a disruption-focused partner for buyers seeking unbiased, data-driven insights across enterprise tech categories.