US-based expertise Target Evaluative Criteria, Inc as a US-based market research provider with a long-standing track record and full domestic staffing. This underscores a selling point for clients requiring tight communication, regulatory familiarity, and high-touch project management from within the United States.

Mid-market focus Position ECI within the mid-market research segment given its employee count (11-50) and revenue range ($1M-$10M), suggesting a sales strategy geared toward mid-sized brands and organizations seeking specialized, customizable research without large-agency overhead.

Full-service with tech Leverage ECI’s combination of full-service capabilities and ongoing tech/infrastructure investments, including Microsoft Azure and data protection tools, to offer integrated research solutions that emphasize quality controls, scalable cloud-based analytics, and secure data handling.

CRG Global ecosystem Explore cross-sell and partnership opportunities within the CRG Global portfolio, presenting clients with access to broader research capabilities, innovation insights, and brand strategy expertise through a unified ecosystem.

Competitive landscape fit Position ECI as a specialized partner for competitive landscape studies and category understanding, offering tailored studies that align with clients’ short and long-term business issues, potentially targeting firms preparing product launches or market entries.