Growth Acquisition Opportunity With Infopro Digital, a top-tier French technology group, acquiring Eventmaker, there is an opportunity to leverage their expanded resources and distribution channels to target enterprise clients seeking hybrid and virtual event solutions.

Market Penetration Potential Compared to larger competitors like Eventbrite and Cvent, Eventmaker’s niche focus on hybrid event management and its recent acquisition position it well to capture market share among mid-sized organizations and trade fairs looking for specialized, scalable software.

Upselling Advanced Features Eventmaker’s all-in-one platform and dedicated support services suggest a potential to upsell add-on modules or premium features to existing clients, especially as they expand their event portfolios into more complex virtual and hybrid formats.

Targeted Industry Segments Given its focus on trade fairs, congresses, and corporate events, there are sales opportunities by tailoring marketing efforts toward industry-specific solutions for organizations in event management, corporate communications, and marketing departments.

Tech Adoption & Customization Eventmaker’s versatile tech stack, including tools like WordPress, Node.js, and Google Analytics, indicates an openness to integrated, customizable digital solutions—creating opportunities to offer complementary technology integrations that enhance client engagement and analytics capabilities.