Global Expansion With offices in both the UK and US and a customer base across 14 countries, there is a clear opportunity to target international organizations seeking scalable event management solutions that support diverse geographies and remote engagement.

Digital Event Focus Recent launches of virtual and hybrid event features, including a scalable mobile app, indicate strong demand among organizations transitioning to digital formats, presenting a market for enhanced virtual event solutions.

Growth in SaaS Adoption As a SaaS provider with a revenue range of 1 to 10 million dollars, Eventsforce is positioned to attract mid-sized organizations looking for flexible, cloud-based event management tools, especially those upgrading from legacy systems.

Industry Diversification Serving a broad array of sectors including associations, government, education, and publishing, creates cross-industry sales potential; tailored solutions could expand penetration within these segments.

Partnership Opportunities Recent collaboration with Simpleview and the launch of new mobile applications highlight opportunities for strategic partnerships to enhance product offerings and enter new markets or customer segments.