Small but nimble Target direct-to-consumer wholesale or B2B partnerships to scale beyond current small team, leveraging their Shopify/WooCommerce setup and existing payment integrations to onboard retailers and clinics quickly.

Healthcare focus Position Ouchie Cap and future Ouchie Snuggles as pediatric first aid and comfort solutions for pediatric clinics, pharmacies, daycare centers, and hospital gift shops to expand into caregiver channels.

Digital commerce spine Capitalize on their multi-channel tech stack (Shopify, WooCommerce, Klaviyo) to run targeted email and social campaigns, cross-sell hot and cold packs to existing customers, and optimize cart abandonment to lift average order value.

Global expansion signals Explore international e-commerce fulfillment and licensed distribution as revenue remains under one million; identify retailers with pediatric or family-first positioning to broaden market reach.

Operational leverage Offer white-label or private-label opportunities, bundled first-aid kits, or school/clinic procurement programs to create recurring revenue streams and simplify procurement for institutions.